Bakers Inn outlets in Bulawayo slashed the price of a standard loaf of bread from $18,50 to $16.50, in a bid to lure customers back after sales fell drastically.
Bakers’ Association of Zimbabwe president Dennis Wallah confirmed the price reduction. He said:
I am aware that Bakers Inn has reduced the price of bread to $16. However, I cannot speak for other bakers in the industry as we have no provision to regulate prices.
Other bakers may charge lower prices if they have an operating advantage and can lower costs. Generally, bread sales have been low for the past few weeks, so it will be an effort to lure more customers and push volumes in sales.
Street vendors have been selling bread at lower prices compared to established retail outlets, a situation that has further reduced the latter’s sales.
Some members of the public revealed that they are no longer buying bread from grocery shops in the suburbs, accusing them of selling stale bread which would have developed moulds.