Tatenda Mungofa, CEO of a South African (SA) based Auto Company made history as he as his colleagues launched the first-ever 100% African made car called the Mureza Prim8.
Mureza hub situated in Kempton Park and founded by Mr. Tatenda Mungofa (CEO), Ms. Pheladi Chiloane and Ms. Thulisa Sosibo made one of the continent’s successful commercial automotive brand in a quest to make an African car.
“OUR AIM IS TO SOLVE TRANSPORTATION CHALLENGES IN AFRICA BY PRODUCING THE BEST QUALITY VEHICLES SUITED FOR AFRICAN CONDITIONS.”
The Mureza Prim8 which is said to be their first product is expected to start production in the first quarter of 2020 while pre-order sales will be opened in November for those who are keen on getting the first batch off the production line.
Mureza Hub said their target market will mainly be on the SADC region.
“The growing middle class is obviously our target market but we are careful not to segregate and our vehicle platform is versatile to accommodate all classes and age”, said Mureza Hub.
“The Prim8 model comes with different spec levels with 1.5L and 1.3L petrol engines. A turbo powered version will also be available. Automatic and manual transmission will be available. The sports performance will be limited production and a fully electric version (EV) is currently under development with our partner.”, Mungofa said.
The car will have a 7-inch touch screen infotainment system that has Bluetooth, satellite navigation, phone sync (both apple and android OS), steering controls, adaptive cruise control, automatic transmission, keyless entry, and air conditioning.
“Airbags come standard across the range as occupant safety is of utmost importance to us. There will be different trim and spec levels on the interior and we will allow our customers to customize colors and materials at no extra cost if they pre-order the car.”
The pricing of the Prim8 will range between R120 000 and R200 000, (about US$8 000 to US$13 500).
Test drive events for the vehicle will be held over the region starting in South Africa managed by an online booking system for interested applicants to be allocated a specific time to test drive the car.
Their website is https://mureza.co.za/.
Mureza is a Shona word meaning flag and with this great stride, Mungofa and his partners are surely raising the African flag high.
The Mureza Auto range also includes the bakkie pictured below.