Trending: The World Joins In #The Dont Rush Beauty Challenge

01/04/2020Last Updated: 01/04/2020

104 1 minute read

Social media is ablaze with the dontrushmechallenge.

The Don’t Rush challenge (also called the #dontrushmechallenge by some) has seemingly swept across the world over this past weekend.

Beauty bloggers, influencers, moms, bankers, managers and all kinds of everyday women are finding joy in this nod to getting glammed up, and taking their time doing it apparently.

There are videos on social media from Zimbabwe,Nigeria, Ghana, the United States, South Africa, the U.K. and other countries. I pretty much double-tapped all of them.

I even reached out to Boss TV Africa, which posted quite a few challenge videos on its Instagram account, to find out more about the origins of the challenge. Creative director Kanyinsola Kuku said that her team first discovered it on Twitter and then brought it to Instagram and encouraged all of their followers to tag their friends and join in. Named after the 2019 single “Don’t Rush” by Young T & Bugsey, which plays in the background of the videos, it’s going worldwide and quickly. Who knew social distancing would bring the world together?

Check out some of my favorite #dontrushchallenge videos we found across YouTube