
Your Fragrance Can Make or Break Your Relationship
Our sense of smell has been proven to be an important but subconscious tool in the connections we make — and don’t make.
“Certain scents can stir up emotions and memories, creating that special spark between two people,” Jacqui Rubinoff, co-owner and vice president of Eye of Love Pheromone Perfumes, told The Post, calling one’s sense of smell “a major player in the game of love.”
However, it can also work in reverse. Rubinoff explained:
Just as certain fragrances can turn up the heat, others can be a total turn-off.
Scents influence everything from the first impression we give off to how and when people think of us after we’ve wafted out of the room, as it gives people insights into our hygiene and energy.
Who hasn’t felt their stomach flip as they catch a whiff of their crush walking by or snuggled up with their partner’s sweatshirt?
Alternatively, our aversion to stench is primal as “bad” smells alert us to something rotten — including a love mismatch.
Your Fragrance Can Make or Break Your Relationship
Certain aromas trigger the limbic system, including the amygdala and the hippocampus, the regions related to emotion and memory.
So if we smell something we enjoy, our body produces hormones and chemicals telling us to rest and relax or be happy — and don’t we all want our partners to feel comfortable and happy around us?
Fragrance sales are indeed booming — LVMH property Sephora boasted a 7% increase in cosmetics and especially scents in first-quarter results — so a pleasant-smelling partner can be an attribute.
A negative reaction, though, is another story.
Luckily, there is a plethora of products from deodorants to pheromone perfumes that can help you mask unpleasant scents — and possibly revive your love life.
Relationship coach Katie Flowers told The Post:
Your choice of fragrance speaks volumes about who you are and what you seek in a partner.
It’s a silent communicator that can ignite sparks of attraction or douse the flames of potential romance.