The first cellular network operator in Zimbabwe based on Global System for Mobile Communications (GSM) NetOne has introduced Zim411 an advertising platform to promote the buying and selling of goods and services through an SMS.
NetOne’s Zim411 is a simplified platform where people can send an SMS written, *PA* to 362 and their intended ad with keywords that describe the product and service and contact details that sell it. Ads placed will be on the system for a maximum of 30days.
The cellular network operator recently launched Value Added services, Pick and Win and One-Roulette, making Zim411 an addition as the new advertising platform.
Of the many innovations which have been occurring via mobile apps, the SMS based platform tends to make life easy for everyone as it can be accessed by both smartphones and feature phones for only 10 cents.
And entrepreneurs across the world of different age groups, now have an opportunity to connect with vast markets through this advertising platform.
Also, buyers can access products and services in the comfort of their homes or offices and they can opt to view pictures and set reminders for products and services that they are interested in, using their mobile phones.
This comes as an added advantage as NetOne’s Zim411 has a fuel alert function to ensure one does not get stuck as it allows someone to access information on fuel stations that actually have fuel, given the current erratic fuel conditions that have left people in the country suffering.
Thus, the new platform enables citizens to save on transport costs and rentals when selling products or seeking for services on the go through this affordable innovation. Netone has also launched out of bundle browsing for its subscribers as part of these new set of developments.
NetOne is a private company wholly owned by the government and was formed as a subsidiary of the Posts and Telecommunications Corporation (PTC) in 1996.